Ditch the Drama of Nausea is a platform I led the development of for Dramamine. It features an inherently dramatic and annoying llama and has proven to not only be a fun and creative but also hardworking campaign platform. The platform also inspired the documentary “The Last Barf Bag” that won the Grand Prix at Cannes in 2024.

PR/Trade publications

The campaign was featured in mediapost.com, prnewswire.com, globalnewswire.com and popcorn.com