We scented those boring air pillows used for packaging by online retailers so consumers could sample our new fragrances right at home.

Adding scent to the packaging pillows was a “first ever” and was done through collaboration between Ogilvy, Fragrance experts, R&D and Walmart.

PR/Trade publications
This work was featured in Contagious, Warc, activationideas.com, theinspiration.com and marcommnews.com and was listed as one of the Warc Top 100 campaigns in media 2020.