This video is a fun collaboration with Google and YouTube creator and inventor, Simone Giertz. We wanted to reach out to young girls and explain the menstrual cycle in an amusing way – instead of the highbrow and sterile style lectures they normally encounter.

The video is part of Kotex’s “She Can Initiative” which challenges the secrecy, shame and stigma surrounding periods.

PR/Trade Publications
https://www.instagram.com/p/CPG08bdhccH/?utm_source=ig_web_copy_link

https://adage.com/creativity/work/kotex-menstruation-machine/2338461

https://www.thedrum.com/creative-works/project/ogilvy-the-menstruation-machine

https://www.mediapost.com/publications/article/363706/disrupting-a-once-staid-category-kotex-builds-a.html

https://www.thestable.com.au/ogilvy-chicago-kotex-the-period-cramp-machine-can-crush-a-soft-drink-can/