This film was the corner stone in the 2024 launch campaign for Pfizer’s new Ulcerative Colitis Drug. We created the creature as a metaphor for the internal state of the disease and to show how the new Pfizer drug for Ulcerative Colitis could calm the chaos the patients were feeling inside.

I love the entertainment value of this spot. The level of humor, the attention to detail and the elevated production is category defiant.